8 Interesting Ways From Semalt To Link For Free

Internal Link Structure Best Practices to Boost Your SEO

Linking is the process of obtaining links from other domains to our site, which may result in direct visits to the site. It is also one of the elements of page positioning, which can affect the greater visibility of the website in organic results. This may seem like a very simple process, but in reality, it often presents problems. Fortunately, there are many ways to link to your website for free. Here are 8 creative ways to get links for free without spending any money, just your time. I hope that this article will inspire you to act and you will successfully apply at least one of the methods I have mentioned in practice.

Updating the current content

If you have a blog on your website (if not, then it is worth choosing one), then an interesting idea will be to track current blog entries and select those that generate the most traffic in organic results or have the potential to do so. Selected entries should be slightly optimized, which may translate into higher positions of the article in organic results. An increase in the position, in turn, will translate into an increase in traffic.

It is worth using the free Google Search Console tool for analysis provided that it is integrated with your website because otherwise, you will not see the data you need. You can also use the free version of The Dedicated SEO Dashboard tool to select articles. 

If an article is outdated

If an article is outdated, it should be supplemented with the latest information or with additional content that users expect. Entries on your blog should be unique and of high quality, so take care of their content.

If you have a company blog

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If you have a company blog, make sure that the articles on it are thematically related to what you sell or offer. Remember that the published content should be written for users and meet their expectations. It is worth writing articles that will allow users to solve their problems. Often the solution to their problem will be the product or service you offer. Don't write for robots. 

The articles in terms of visuals

Take care of the articles in terms of visuals, so that the content is divided into small paragraphs, including headlines, bulleted lists, quotes, interesting photos and infographics. Such content may be more likely to be shared by readers - be it on their social media or private blogs.

Correcting current articles

When correcting current articles or running a blog, it is worth adding a CTA (Call to Action) like "Did you like the article? Share it!" It can be in the form of a button or text. CTA is designed to call the user to action to perform a specific reaction, in this case, to share the article, for example, on their social media.

When updating your content, don't forget about SEO rules. Meta tags, alternative descriptions of the posted graphics or internal linking will allow you to achieve a higher position in the search results, and this in turn will bring you closer to obtaining a free link.

Remember, the higher your content is in the search results, the more traffic there will be, and the more traffic, the greater the chance that someone reading will share the material further.

Creating an infographic

Infographics are a way to present the information contained in the content using visualizations. In the era of constant rush, most texts will never be read, but well-prepared and interesting infographics will be remembered. More importantly for us - it can be used on another portal with a link to the source of origin.

You can use a simple and very intuitive tool like Canva to create infographics. You can also outsource such a task to professional graphic designers, but here you have to take into account additional costs.

The most important thing when creating infographics is that they contain real information. You should also take care of their attractiveness.

By presenting data related to your industry using visualizations, you actually create interesting and useful content for other users who can use it, for example, in their own articles, by tagging you as the author. They can also add a link to the source - that is, your website - as a thank you.

Guest posts

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An interesting way to get a free link to your website is to publish your content as a guest post. It is ideal to establish cooperation with blogs that have traffic and are related to your business, as this can positively affect the final effect of external linking.

Contact the service, propose an exchange and present the mutual value of such cooperation. Of course, you can check in advance whether there are already articles published in such exchanges on this portal, which can increase the effectiveness of the whole action.

A common practice of guest posting services is to mark external content with a note about the author. Bloggers also usually send a newsletter or add a post in social media informing about a new blog entry and there they can also mention that the article was created in cooperation with a given person or company. Preparing a substantive text will increase the chances of success of such an exchange. The upside is that thanks to such cooperation, you build new relationships with people from the industry, and this can help you gain more external links in the future.

Collaboration with bloggers

Are you an expert or specialist in a given field? Do you know what you do and offer your customers? You can contact a blogger and ask for an interview or create an interesting article together. You can also propose an exchange of articles or blog mentions. If you have an online store with products, you can offer a product in exchange for an entry with a link to your website.

Case studies

It is nothing more than presenting the effects of your successful work and presenting the results to your recipients. Describe how you accomplished the task and what it led to. You can present the real results of your work on your website.

When creating a Case Study, try to make it look as good as possible, i.e. take care of photos, infographics, and present for which client you performed a given task (don't forget to ask him/her for permission to use his/her logo and name), the problem you were struggling with, and finally, give the solution and conclusions.

Thanks to this method, you can convince your potential customers to start cooperation with your company, because they will see what benefits can come from cooperation.

A well-described case study is also a way to link. Users will be happy to share a link to the page if it is helpful to them. In addition, you can also try to obtain a link on the website of the company to which the case study applies.

Database of terms

How to create a terminology database or glossary

Increasingly, you can come across a database of definitions related to their industry on the websites of companies. This is a great idea because you create interesting and valuable content. Such content can be readily quoted and shared by users.

Try to keep the definitions specific and to the point, and not too long. It is a good idea to place a button to quickly share the content of the definition, where, apart from the text, a link to the page from which it was copied is also transferred to the clipboard.

Business directories

This is a fairly easy and still quite popular way to get links. In such directories, basic information about the company is presented, most often these are name, address, contact details, link to the website, photos or description. Remember not to go for quantity, but for quality. Choose valuable directories that are moderated by the site administrators and do not contain spam.

When adding a company to directories, make sure that each directory has unique content optimized for keywords related to your business. Do not duplicate or copy descriptions from other directories or websites, because some directories do not agree to it and ultimately prevent adding an entry about the company.

Also, pay attention to what types of links are placed in the directory. Of course, we are talking about links with the rel="nofollow" parameter. Your website will receive more benefits if the link to it is devoid of this parameter.

If your business operates locally, add information about it in local directories. This will help raise awareness of your business among the local community. You can also add a company to directories related to your industry.


It is nothing more than obtaining links from internet forums by speaking on topics raised by users. When searching for places, pay attention to the quality of such forums, traffic, topicality, and whether there is a moderation that prevents spamming posts and takes care of the forum.

Obtaining such a link can be simple if you have an account on a given site with experience and history. It is much more difficult, and usually impossible, to add links using a newly created account with no history. Usually, an attempt to add a post with a link ends with the deletion of the entry, and sometimes even banning the account.

It is important that you make yourself known to the community in the beginning by making expert statements on the forum. Speak on topics that are interesting to you. Answer user questions and be helpful. Try to do it as regularly as possible. After you post a few answers, you can try to insert a link in the next one, commenting on a topic closer to your industry. Of course, take care of its surroundings in the form of content, so that the placed link results from the statement, and is not just an action aimed at obtaining it.


In this article, I have tried to list a few of the many creative ways to get a link. Obtaining external links is a very important and inseparable element of SEO. It is also often quite an expensive process, although it does not always have to be that way. There are many free ways to get a link, but all you have to do is spend your time. Get links regularly, if possible from multiple sources. In each way, act with your head and common sense, so as not to expose yourself to a penalty from Google.

Interested in SEO? Check out our other articles on the Semalt blog.